800 frames. Both islands. One operator. The most compelling OOH market in Europe by audience density.
1,720 people per km² — the highest population density in the European Union, 7th globally. Add 4 million tourists a year, free public transport that just hit a 75.8 million annual ridership record, and a culture that lives outside, and you get something unusual: there is no periphery.
Every FACES frame sits inside the density, not at the edge of it. The same audience passes the same frame at 22 km/h average rush-hour speed — three times the dwell time of a city moving at 60 km/h. Frequency isn't bought. It's built into the geography.
The audience is also language-agnostic: 30.9% of Malta's population is foreign-resident (up from 3% in 2005). Maltese TV reaches a Maltese-speaking audience. English-language digital fragments across platforms. OOH is the one medium that reaches every consumer in a single buy.
National coverage operated by a single operator, mapped to Transport Malta's official region structure. 57 localities. Five geographic networks plus a national billboard network and one destination venue.
Frames distributed across the five Transport Malta regions, plus a national billboard network and a destination LED venue. Indicative cluster centres shown.
© Mapbox · © OpenStreetMap · Marker positions indicative of network cluster centres.
Designed, fabricated, installed, and serviced end-to-end by FACES. No subcontractors.
Bus shelters and street furniture. The entire national bus shelter advertising network — every shelter on Malta and Gozo.
Large-format static and digital roadside displays on every major arterial route across both islands.
High-spec LED architecturally integrated into city centres and destination venues. Programmable content.
Exclusive Malta distributor for Unilumin LED and Dynascan high-brightness LCD — the world's leading display manufacturers. Engineered for direct-sunlight readability and 24/7 operation. Proprietary CMS managing 2,700+ campaigns per year, with integrated CRM, programmatic content delivery, field service, and performance tracking.
Built from real movement data. Comparable to central London premium digital bus shelters after standard visibility adjustment.
Three audience streams modelled across the 316 km² island:
1 · Drivers and passengers — 460,648 licensed vehicles, 2.5 trips/day, 1.3 occupancy. ~1.5 million daily person-trips.
2 · Bus passengers — 75.8 million bus trips per year ÷ 365 = ~207,671 daily.
3 · Pedestrian and tourist movement in dense central zones during day, evening, and seasonal peaks.
Each person on each trip passes an average of 4 FACES frames. Total: ~1.95 million daily person-movements across 800 frames at 22 km/h average rush-hour speed.
Premium digital bus shelter networks in central London report 26,000–32,000 impressions per screen per week. After applying standard visibility adjustment to the FACES model, the average frame sits inside that range — on an island of 316 km² with no suburban tail.
Static campaigns sell in 10-day periods across each region. Minimum booking is one period in one network. Buyers can combine multiple periods or networks for longer or wider campaigns.
Pre-built buy of an entire network's inventory across one or more 10-day periods. The default for awareness campaigns — broadest reach, simplest planning, deepest frequency discount.
For broad reachCherry-pick individual frames at premium. Designed for hyper-targeted campaigns: students near schools and university, tourists at ferries and beaches, expats on the Sliema seafront.
For specific audiencesCurated bundles built around a brief — frames near beaches, public gardens, schools, hospitals, government buildings, malls, or specific competitor locations.
For tactical briefsEvery campaign is built from three layered discount mechanisms — a frequency matrix (the more periods you book, the deeper the rate), a seasonal calendar (peak periods cost more, soft periods less), and network-specific tiers (each network is priced against its own audience density).
Two buyers with the same brief get the same number. The maths is consistent. The output is fair.
No exposed rate card means the right rate for your campaign — not a published one designed for a different one.
Standard quote returned within 2 business hours of enquiry. Complex multi-network briefs returned within 1 business day.
Each region runs on its own start-date schedule. Subscribe to a live calendar feed at www.faces.mt/calendar-2026.html — period boundaries auto-populate in Google, Apple, and Outlook.
| Period | North & Gozo | Central North | Inner Harbour | Central South | South |
|---|---|---|---|---|---|
| Loading period dates… | |||||
Two standard formats. Submit artwork in PDF/X-1a, 150 DPI at final size, CMYK.
| Poster size | 1180 × 1750 mm |
|---|---|
| Safe area | 1080 × 1650 mm (50 mm all round) |
| Artwork size | 1180 × 1750 mm @ 150 DPI |
| File format | PDF/X-1a, TIFF, or high-quality JPEG. CMYK only. |
| Eye-level reference | 1100 mm from bottom edge of poster · place key messages above this line |
| Full size | 6000 × 3000 mm |
|---|---|
| Safe area | 5600 × 2600 mm (200 mm all round) |
| Bleed | +10 mm beyond full size (6020 × 3020 mm delivery) |
| Artwork size | 6000 × 3000 mm @ 100 DPI |
| File format | PDF/X-1a or layered TIFF. CMYK only. |
| Observer distance | 30–60 m typical · scale legibility accordingly |
BRAND_CAMPAIGN_FORMAT_PERIOD.pdfDesigned for 5-second roadside legibility. Tested on 800 frames over 24 years.
Digital frames across the FACES network are engineered to suit each architectural context. The Mercury Mall LED network, future programmatic digital sites, and integrated facade displays all run different native resolutions, aspect ratios, and refresh capabilities.
What stays consistent: file formats (MP4 H.264, JPG, PNG), 10-second standard spot duration, muted audio by default, and content scheduling by time-of-day, day-of-week, weather trigger, or programmatic ID.
Exact specifications for the frames in your campaign — native resolution, aspect ratio, file size, codec — are supplied at the planning stage, before creative production begins. Your campaign operations coordinator confirms the deliverable matrix before production.
17, Market Street
Floriana, FRN 1081
Malta
www.faces.mt
Live availability →
2026 period calendar →